Role of Print Media in Promoting Jharkhand’s Popular Folk Music: “Khortha”

Abstract

Amongst the traditional art forms, folk art forms including folk dance and music have been the greatest affected. One such art forms include an indigenous art form named ‘Khortha’ that has its roots and origin in Jharkhand. As a state Jharkhand too has been on the brink, sidelined by the mainstream media. However, whatever little remains of this art form that has managed to survive, the main contributor has been the media. This paper focussed on how books and the newspapers have kept this art form alive since ages and continues to do so.