An Analytical Review of Political Communication in India with Special Reference to the Social Media

Abstract

Political communication is concerned with the interaction of political actions and the media in a proactive manner: This interaction between the two parts is extremely significant due to the fact that politicians rely on the mass media to develop their reputation with the general public. The Indian television landscape was dominated by the early 1980s, and news became a staple of prime time viewing in practically all households during that time period. It transmitted lectures by prominent individuals as well as interviews with political figures or those in positions of authority. Before LPG (Liberalization, Privatization, and Globalization), this dynamic was still in place, and in fact became even more powerful when MNC (Multinational Corporations) and newer news channels were introduced into the media business. Rather than just reading the news, the newscaster became a programme producer, responsible for putting together the content of the news segments that were presented. To back up these news articles journalists used sound clips from news broadcasts, and chat shows were transformed into wrestling ring-like arenas where they could probe and drill these major personalities without fear of being ridiculed on air.
Internet growth coincided with the rise of social media platforms, which provided a direct line of communication between the general public and individuals. The media link between politics and social media became increasingly important in the development of political communication as a result of this interconnectedness