Suresh, K., Juby Thomas, and Vishnu Achutha Menon. “Regional Variations in FM Radio Advertising Rates: Acomparative Analysis Of FM Rainbow and FM Gold”. MediaSpace: DME Media Journal of Communication, vol. 5, no. 02, Dec. 2024, pp. 23-30, doi:10.53361/dmejc.v5i02.04.