MediaSpace: DME Media Journal of Communication

Code and Credibility: Content Analysis of AI-Driven Journalism in India

Priyanka Kumari — 2025-06-30

This research study looks at Artificial Intelligence (AI) and robotic journalism in the Indian media ecosystem by adopting a secondary data analysis method in various reports and publications from the Reuters Institute, WAN-IFRA, NITI Aayog, UNESCO, and scholarly journals. The research noted that AI technologies were being adopted across content types or categories, and in categories, we note as traditional journalism; it was likely more than a novelty. Using comparative content analysis of samples of news articles generated by AI and the social implications of automation in journalism, the degree of impact it may have on the credibility of journalism as a product and process will be examined. Some visual data are presented as bar graphs where we note the reach of AI across content categories for the products we sampled (i.e. sports, weather, finance, politics, entertainment, and health). The study concludes that Indian newsrooms apply AI in fairly structured, data-heavy content types (where the audience generally expects to see data), such as sports and weather. While opinion journalism and political reporting exhibited more caution, before their journalistic philosophy of truthfulness and trust, they expressed caution in newsroom policy out of ethics, trust and credibility issues. The study also suggested introducing ethical frameworks, training regimes for newsrooms, and policies for responsibly adopting AI technology in journalism.

Role of Digital Media in Shaping Citizen Journalism in Rural India: Opportunities and Challenges

Md Danish Rahman — 2025-06-30

This research paper examines the role of digital media in shaping citizen journalism in rural India. It further explores the opportunities and challenges that lie ahead for citizen journalists. In the era of mobile and networks, digital technologies have reached almost all villages and even in remote areas, enabling common people to start reporting at the grassroots level. When an ordinary citizen brings forward the events, problems, or social issues of his area through his mobile phone or social media, it is called citizen journalism.
This study attempts to understand the role of digital media in rural India - how mobile internet, and social media apps (such as WhatsApp, Facebook, and YouTube) enable common people to raise their voices, do reporting, and spread their voices on a wide scale. This process has not only strengthened democracy, but many times it has also drawn the attention of local administration and mainstream media towards important issues.
However, there are many obstacles in this field—such as limited availability of technical tools, slow or unavailability of the internet, lack of digital literacy, the spread of fake news, and sometimes social or political pressure. Despite these challenges, citizen journalism is becoming a powerful medium for bringing change in rural India.
This research study takes examples from various rural areas, real experiences, and the effectiveness of digital media platforms. Ultimately, the conclusion is that if the right policy, training, and support are available, then citizen journalism through digital media can provide a new direction to rural society.

Online Dating in Films: A study of Qarib Qarib Singlle and Her

Manish Prakash — 2025-06-30

In the contemporary scenario, Hindi cinema has witnessed a lot of transformation and people from all the age groups are glued to their respective screens whether cinema halls, television, Laptop, Tablets and smartphones etc. India is a country of diverse cultures and it takes its influence from different countries due to globalization. Similarly, we have other countries taking cultural exchange to the hilt nowadays. There is a sudden iclination to witness the films in different forms as people have a lot of options nowadays. In the same ways, online dating has become a common phenomenon in the west and India is not lagging behind. Through my paper, I will try to unpack the sensibilities of the Indian audience through a film like Qarib Qarib Single (Tanuja Chandra, 2017) which deals with a new domain of online dating in Hindi films. On the other hand, we have Her (Spike Jonze, 2013) which deals with the love and affection of a person with the operating system of a computer. Through, these two films, I delve deeper into the idea of love in the contemporary times which looks at the films of different cultural dynamics. Therefore, this paper tries to assess love in the times of technological transformation.

The Role of Media Storytelling and Narrative Building in Modern Sports

Utkalika Priyadarshini — 2025-06-30

Media storytelling plays a crucial role in shaping public perceptions of sports, athletes, and major sporting events. Through compelling narratives, the media constructs heroes, rivalries, and dramatic moments that captivate audiences and elevate the cultural significance of sports. The way stories are framed—whether highlighting an athlete’s resilience, a team’s underdog journey, or the socio-political impact of a sporting event—directly influences fan engagement, sponsorships, and even policy decisions. This paper explores how media storytelling and narrative building impact sports journalism, audience perceptions, and athlete branding. It also examines ethical considerations in sports storytelling, including bias, sensationalism, and the responsibility of journalists in maintaining factual integrity. By analysing case studies from global sports events, this research provides insights into how media narratives shape the way sports are consumed and remembered.

Grassroots Comics as a Tool for Social and Behavioural Change Communication: Exploring Visual Media for Storytelling Around Menstrual Health

Lakshita Pant — 2025-06-30

Menstrual health and hygiene depict a deep-rooted social issue in India, alleviated by cultural taboos, misinformation, and inadequate access to sustainable solution related to menstruation. These agents negatively affect the welfare of women and adolescents while accelerating health and socio-cultural interest related to menstrual health management. In many regions, menstruation remains as a sensitive topic, restricting open communication and access to factual information. This barrier in communication nurtures stigma and commemorate gender-based inequalities. Community media platforms have emerged as a transformative tool towards addressing the challenges associated with menstrual health and hygiene using social and behavioural change communication (SBCC) to promote knowledge, overcome stigmas, and publicize the adoption of sustainable menstrual health practices. Visual storytelling, have demonstrated a powerful ability to enagage diverse audience while transmitting sensitive topics in more attainable manner. This research study titled “Grassroots Comics as a Tool for Social and Behavioural Change Communication: Exploring Visual Media for Storytelling Around Menstrual Health”, explores how grassroots comic book accelerate sustainability and framing positive menstrual health behaviours and can be utilized as a SBCC tool for women and young adolescents. This research study examines the widely renowned comic book on menstrual health and hygiene, Menstrupedia, to examine the role of storytelling in grassroots comic books for storytelling and enhancing behaviour change. This research study utilizes content analysis to investigate how visual storytelling can serve as a substantial communicative tool for circulating behavioural and ecological awareness related to menstrual health and hygiene practices.