MediaSpace: DME Media Journal of Communication

Role of Freedom of Speech for Citizen Journalism in Indian Perspective

Kajal Sharma — 2024-12-30

The research study highlights the power behind society’s point of view in transferring information about social issues through citizen journalism in the digital era. This research study aims to understand society’s point of view on citizen journalism. The rapid growth of information technology and digital media leads to tremendous change in the way people use their own social network. At first, digital media used to be a platform that worked like a personal diary, where people could share, comment and post contents of their choice. But in the contemporary world citizen journalism as a concept evolved and brought revolution in the social media. The research study is focused on whether Citizen Journalism is more popular than mainstream media, the positive impacts of Citizen Journalism on society, role of Citizen journalism in slum improvement, citizen Journalism’s contribution in drawing society’s attention towards India’s forgotten issues and future of Citizen Journalism in Indian perspective. The research study is qualitative and explorative in nature. Secondary data will be used like the contents of social media platforms, for example YouTube, Facebook, etc. Content analysis of the social media platforms on Citizen Journalism will be done using coding and tabulation method.

The Pioneering Dravidian Movement: Transformation in Tamil Nadu

Durga R — 2024-12-30

In Indian history, the nineteenth century was a bright period that has typically been referred to as a time of reawakening. In many facets of national life, it brought about drastic transformations. In India, people’s social lives underwent a tremendous upheaval during the beginning of the twentieth century. A significant effort had been made to eliminate the long-standing problems and irregularities that pervaded society and the transformation had been felt throughout the length and breadth of the subcontinent for a number of reasons. As the Self-Respect Movement approaches its centennial, it is clear that the Justice Party and Dravidian movement have infiltrated every aspect of society and every individual in Tamil Nadu. Thus, the main intention of the present paper is to examine Periyar’s ideologies and trace the circumstances that led to the formation of the Justice Party in Tamil Nadu. It also made an attempt to analyze the social transformation and its impacts. For this study, analytical and interpretive methodologies were used.

Exploring Marriage Dynamics and Gender-Based Violence: A Critical Analysis of Shashi Deshpande’s ‘Intrusion’

Manbir Singh — 2024-12-30

In this research paper, the captivating narrative of Shashi Deshpande’s story “Intrusion” serves as the foundation for an elaborate exploration of the intricate dynamics surrounding the institution of marriage and its impact on women. The author delves deep into the multifaceted interactions between men and women, particularly within the context of matrimony, shedding light on the harrowing experiences of sexual abuse endured by women within the confines of marriage. It is comprehensive analysis of the transformation undergone by both men and women during and after marriage. It delves into the complexities of their identities, examining who they once were, who they have become, and the paths that lie ahead for them in the future. Additionally, the societal expectations placed upon married couples and the inherent duties associated with such unions are meticulously portrayed by Deshpande. This research delves into this metamorphosis, capturing the evolving nature of marital relationships and the ensuing implications. By illuminating these transformations, the author aims to draw attention to the inherent biases and traditional teachings that perpetuate the notion of women’s submissiveness to their husbands.
Furthermore, Deshpande’s writing brilliantly communicates the discontent and disappointment experienced by women as a result of their marital relationships. The paper thoroughly explores these themes, exposing the profound impact on women’s lives and delving into the complex emotions and experiences that unfold within the institution of marriage. Through meticulous analysis, it unveils the harsh realities of marriage slavery and unveils the intricate nuances of man-woman interactions. It serves as a testament to the power of literature in highlighting societal issues and initiating discussions around gender dynamics and the complexities of marital relationships.

Regional variations in FM Radio advertising rates: acomparative Analysis Of FM Rainbow and FM Gold

KG Suresh — 2024-12-30

This paper investigates the operational reach and pricing strategies of All India Radio’s (AIR) FM Rainbow and FM Gold channels across various Indian locations, with a focus on understanding how time bands impact listener engagement and program scheduling. The study analyzes the cost structures for radio spots and sponsorship opportunities, revealing regional variations in advertising rates and their implications for advertisers. Utilizing advertising rate data from AIR published in 2017, the paper provides a detailed examination of rate structures, maintaining consistency and accuracy in comparative analysis. By evaluating the effectiveness of these broadcasting networks in addressing the needs of diverse urban audiences, the study aims to offer insights for optimizing advertisement placements within the Indian radio market. This research underscores the importance of strategic advertising planning based on time slots and regional differences to enhance engagement and maximize return on investment.