MediaSpace: DME Media Journal of Communication https://dmejournals.com/index.php/DMEJC <p>MediaSpace DMEJC is an open access, peer-reviewed and interdisciplinary academic bi-annual media journal. It endeavors to serve as the leading forum for a thoughtful and scholarly engagement for a broad range of complex issues at the intersection of media, law, public policy and social change in the world. It, therefore, places emphasis on representation of diverse perspectives and invites articles presenting opinions on the long-lived media issues, as well as emerging contemporary issues, and possible solutions to them. It concerns itself with articles from all the diverse areas involving contemporarily socially and politically relevant media issues ranging from journalism, advertising, public relations, corporate communications, film studies and much more. Towards this end, MediaSpace DMEJC encourages critical reflections that are based on empirical observations and experience with theoretical and multi-disciplinary approaches.</p> en-US Thu, 20 Jun 2024 09:42:11 +0000 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Audience Reception: Exploring Collective Spectatorship in the Film ‘Dunki’ https://dmejournals.com/index.php/DMEJC/article/view/334 <p>This study aimed to analyze the effect of collective spectatorship when it comes to watching films in the cinema halls. For this purpose, the film ‘Dunki’ with star cast Shahrukh Khan, directed by Rajkumar Hirani was selected. The study has also taken into account the theory of social ontology and effect of stardom to form a premise as other factors involved in the total experience of film viewing. This study has incorporated a mixed method approach involving, quantitative analysis through survey questionnaire using snowball sampling technique, and qualitative analysis through observation method and content analysis. The findings of the study reveal that, in case of the success of the film ‘Dunki’, collective spectatorship did not play much role, rather it was the stardom and social ontological factors that contributed majorly to the success of the film. The outcome of the study suggests that collective spectatorship may not always be solely responsible towards the success of a film, rather at times, just like in case of the film ‘Dunki’, factors dependent on social ontology and stardom can play a lead role towards the success of a film.</p> Reetom Rakshit, Ritwik Ghosh Copyright (c) 2024 MediaSpace: DME Media Journal of Communication https://dmejournals.com/index.php/DMEJC/article/view/334 Thu, 20 Jun 2024 00:00:00 +0000 “Future of Digital Education: Inclusive, Immersive, Equitable” https://dmejournals.com/index.php/DMEJC/article/view/335 <p>The future of digital education is on the verge of a significant transformation, with a move towards inclusivity, immersiveness, and equity. This forward-thinking direction is fueled by the need to cater to the diverse needs of learners in a world that is increasingly interconnected and technologically advanced. In promoting inclusivity, digital education is viewed as a tool to bridge gaps and offer access to high-quality learning opportunities for individuals from various socio-economic backgrounds, locations, and abilities. On the other hand, immersiveness involves integrating cuttingedge technologies such as augmented reality (AR) and virtual reality (VR) into the educational experiences in order to create a more dynamic and captivating learning environment. With the potential to cross conventional boundaries, this immersive approach can transform education into an active and collaborative process. Most importantly, the future of digital education is rooted in an equity commitment that makes sure opportunities and resources are shared equally among all students. This entails using technology to break down barriers that prevent underprivileged communities from accessing education and to personalize learning experiences. It is expected that the convergence of data analytics, adaptive learning systems, and artificial intelligence will be crucial in enabling more equitable distribution of educational benefits by customizing educational content to meet the needs of individual students. As this vision comes to pass, it becomes clear that digital education will play a significant role in transforming society, promoting a culture of lifelong learning around the world, and opening doors for more diverse, immersive, and equitable learning environments.</p> Majaz M. Siddiqi Copyright (c) 2024 MediaSpace: DME Media Journal of Communication https://dmejournals.com/index.php/DMEJC/article/view/335 Thu, 20 Jun 2024 00:00:00 +0000 Radio Udaan: Empowering India’s Visually Challenged through Sound https://dmejournals.com/index.php/DMEJC/article/view/341 <p>Cmmunity radio provides a non-commercial forum for local communities to exchange ideas and express themselves. It has the potential to be a strong tool for social growth and empowerment, particularly for groups that are already at a disadvantage, such as people who are physically disabled. Particularly beneficial for marginalised groups, like the physically disabled, it promotes social empowerment and growth. People who are physically challenged have the opportunity to express their stories, experiences, and points of view through the use of this platform. In addition to this, it can be utilized to increase awareness of topics that are relevant to people who are physically challenged, such as accessibility, employment, and educational opportunities. This paper investigates how community radio may empower people with physical disabilities, as well as the obstacles and possibilities that these stations confront. Through a case study of Radio Udaan, founded by Danish Mahajan, we delve into how community radio supports human rights, facilitates expression, and disseminates information globally via www.radioudaan.com. Using a qualitative approach, primary data was gathered via interviews with radio founders and physically disabled participants. Secondary data was collected with the help of existing literature available through websites, research papers and documentaries. The findings highlight benefits such as information access, an expressive platform, social connection, and skill development for those with disabilities. However, obstacles exist, including accessibility concerns. Addressing these obstacles is critical for community radio to empower the physically disadvantaged and promote their social involvement.</p> Ritika ., Saurabh Gupta Copyright (c) 2024 MediaSpace: DME Media Journal of Communication https://dmejournals.com/index.php/DMEJC/article/view/341 Thu, 20 Jun 2024 00:00:00 +0000 Violence in Bollywood Films: A Critical Analysis of ‘Animal’ https://dmejournals.com/index.php/DMEJC/article/view/462 <p>The cinematic portrayal of violence has long been a subject of controversy. This study delves into the aspects of the film ‘Animal’, where the portrayal of violence and gore is evaluated for its impact on the audience mind-set and society. With the objective to analyse some critical aspects related to audience reactions, response to stimuli and societal implications of the portrayal of violence in this film, this study attempts to propose certain recommendations. A mixed method approach has been used in this study. Quantitative data was collected through survey method using snowball sampling technique and analysed. A qualitative analysis of the film’s reviews, personal observation and focused group discussion was done. For the final outcome of the study the findings were triangulated. The study revealed that females were more in-disagreement to violent films made, released and watched by masses, such as ‘Animal’. They were of the opinion that such films probably would have a very negative impact especially on the children, other than the society at large. On the other hand the male respondents showed their thrill, interest and liking towards these violent films as per the findings. Also the findings revealed that the male respondents had a mixed reaction in terms of favouring the making of these violent films. The study attempts to establish the complex relationships between entertainment, censorship and societal well-being, with an aim to put forth recommendations before the cinema industry stakeholders and policymakers</p> Mahima Bhardwaj, Ritwik Ghosh Copyright (c) 2024 https://dmejournals.com/index.php/DMEJC/article/view/462 Thu, 20 Jun 2024 00:00:00 +0000 Visual Narratives in Education: Empowering Learning Through PhotoVoice https://dmejournals.com/index.php/DMEJC/article/view/375 <p>In today’s rapidly evolving educational landscape, there exists a pressing need for innovative methodologies that engage students in meaningful learning experiences. This article explores the transformative potential of integrating PhotoVoice – a participatory research method – into educational curricula. By leveraging visual storytelling, PhotoVoice empowers students to voice their perspectives, experiences, and insights, fostering critical thinking, empathy, and creativity. Drawing on theoretical frameworks and practical examples, this article elucidates the pedagogical benefits of PhotoVoice, offering guidance for its effective implementation across diverse educational settings. Through a synthesis of research findings and educational practices, this article advocates for the widespread adoption of PhotoVoice as a powerful tool for expanding horizons within educational curricula.</p> Hind E. Fellak, Yassine B. Abou Copyright (c) 2024 MediaSpace: DME Media Journal of Communication https://dmejournals.com/index.php/DMEJC/article/view/375 Thu, 20 Jun 2024 00:00:00 +0000