Leveraging Artificial Intelligence In Business Activation: Legal and IPR Perspectives

Authors

  • Lavanya Bhagra Ph.D. Scholar at Maharashtra National Law University, Nagpur
  • Tushar Singh Head of Growth at Legal Pay, a Litigation Finance company incorporated in 2019.

DOI:

https://doi.org/10.53361/dmejm.v5i01.04

Keywords:

Artificial Intelligence, Business Innovation, Business Management Intellectual Property Rights, Ethical Considerations.

Abstract

This paper delves into the burgeoning intersection of Artificial Intelligence (AI) and business activation, scrutinizing the legal and Intellectual Property Rights (IPR) perspectives that govern this integration. The research adopts a doctrinal methodology, drawing insights from contemporary literature including books, journals, and papers. It aims to comprehensively understand AI’s role in business processes and the ensuing legal implications. The study commences with an exploration of AI’s escalating influence on business operations and proceeds to dissect the legal frameworks and IPR issues pertinent to AI inventions. A proposed conceptual model for AI integration addresses data privacy, security, and transparency concerns. The paper further investigates the patentability of AI algorithms and inventions, copyright ramifications for AI-generated content, and confidentiality challenges associated with AI models. Authorship and ownership debates are also examined, particularly concerning AI-generated work and employee-created AI within employer rights. The paper highlights ethical dilemmas surrounding AI ownership and accountability, underscored by challenges safeguarding AI-related IP. Real-world case studies provide a pragmatic lens through which the paper discusses how businesses navigate these legalities. The culmination of this inquiry offers pragmatic recommendations for businesses contemplating AI adoption. The paper acknowledges limitations due to the rapid evolution of technology potentially outdating legislative measures. Hence, it advocates for ongoing legislative updates to remain congruent with technological advancements.

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Published

2024-07-12

How to Cite

Bhagra, L. ., & Singh, T. . (2024). Leveraging Artificial Intelligence In Business Activation: Legal and IPR Perspectives. DME Journal of Management, 5(01), 24–33. https://doi.org/10.53361/dmejm.v5i01.04