Chakrawarty, K., and Swaralipi S. Chakraborty. “Challenges in Customer Experiences and Retention With Special Reference to Reliance JioMart”. DME Journal of Management 3, no. 01 (January 13, 2023): 54–63. Accessed March 12, 2025. https://dmejournals.com/index.php/DMEJM/article/view/177.